Tuesday, June 4, 2013


Photography is the art and science of developing durable images by transferring light onto a light-sensitive material such as photographic film.  Annie Koehlinger is a high school senior with a strong passion for this art form. She enjoys photography because she believes it is one of the most fascinating ways to create memories that last forever. During a recent trip to Paris, France, Annie Koehlinger was able to put her creative efforts to good use by applying her photography skills to capture the history of this beautiful city. In Paris she also got the opportunity to visit upscale restaurants and discover how commercial photography can be used to market a business.

Commercial Photography
This type of photography is primarily for taking pictures used in advertisements, merchandising, and other product placement. Commercial photography can be seen on the front of café and restaurant menus, corporate brochures, leaflets, and wherever photographs enhance text. Annie Koehlinger realized while she was in Paris that professional photography could increase brand-name recognition by being displayed as elaborate wall art and in restaurant menus. She also learned the benefits of food photography.

Food Photographs
Food photographs should appear strategically in culinary sections of magazines to accurately promote a menu. Photographs can focus on the venue where the food is made or the food itself. All it takes for amateurs to master the art of food photography is basic knowledge of shot composition. Photographers should also be mindful to only take food photographs at the restaurant where the food is made, as this will keep the natural color of the fresh food. Proper lighting instruments should also be used.

As an aspiring restaurant owner, Annie Koehlinger realizes that she must continue using commercial photography and food photography to improve the success and marketability of her future business.

Learn more about Annie Koehlinger by visiting her profile on Pinterest or reading her blog on Wordpress: http://anniekoehlinger.wordpress.com/.

Tuesday, May 28, 2013

About Annie Koehlinger

As a high school senior at Illinois Virtual School, College Prep, Annie Koehlinger has been carefully searching for her ideal undergraduate program. She was interested in ballroom dancing and watersports as a young girl, but never aspired to do these activities professionally. Annie Koehlinger instead hoped to professionally work in culinary arts. This art form became a strong passion after her parents surprised her with a trip to Paris, France. In Paris, Annie Koehlinger met classically trained chefs and feasted at some of the world’s fanciest and most popular restaurants. French food culture became so fascinating to her that she decided to pursue a Bachelor of Arts in Culinary Studies after she completes high school. Annie Koehlinger hopes this degree will allow her to launch a career as a master chef so she can one day operate her own restaurant. Working in the foodservice industry, however, is no easy task.
Students wishing to pursue a culinary arts degree to work as an entry-level chef or kitchen manager must complete rigorous, hands-on training. Many students consider attending a two or four year institution that provides only culinary arts programs because students at these institutions concentrate on mastering culinary artistry and honing practical knowledge. Culinary arts programs also seek to judge a student’s ability to apply basic science and cooking techniques in the areas of preparation, selection, and serving. For Annie Koehlinger to become a restaurant owner and chef, she must also search for a program that will teach her integral managerial and leadership skills. Most entrepreneurs who own a restaurant have also taken business education classes as part of their culinary arts degree. Annie Koehlinger, therefore recognizes that it is vital for her to consider colleges with these courses.
After Annie Koehlinger completes an undergraduate culinary arts program and acquires her culinary certification, she can begin pursuing her dreams of forming her own foodservice establishment and mastering superior cooking techniques.
Learn more about Annie Koehlinger by visiting her Pinterest or following her on Twitter: https://twitter.com/AnnieKoehlinger.